18 - Create a Customer Avatar

The segment I identified and decided to use for this assignment is librarians and library event coordinators. These are the people who are typically in charge of scheduling public events and programs, and such events usually have an educational focus, so Animal Discovery's educational animal presentations should appeal to them because they are a fun and interactive way for people of all ages to learn about biology.

My prototypical customer is a 36 year old librarian named Rebecca who has a personal casual interest in science. She enjoys hiking, owns 2 cats (one orange tabby and one calico), and her favorite ice cram flavor is butter pecan. She drives a white 2007 Toyota Prius. She does not have any children, nor does she want any of her own, because she gets enough satisfaction in seeing the children who frequent the library grow and learn. She rarely watches TV shows, but when she does, she likes medical dramas such as House MD. She likes too many books to choose a favorite, but she has read Harry Potter several times and finds YA fiction enjoyable. She is very concerned about the topic of scientific literacy and wants to find library programming that will inspire people to be more interested in science.

What do I have in common with Rebecca? well we both like science and want to spread a sense of awareness of the natural world. We both have cats and enjoy YA fiction. 

Do I think this is a coincidence? the part about cats and YA fiction probably is, but the shared appreciation for science is not coincidental at all. Obviously I am passionate about the service I would offer, and I expect any customer in this segment to share and interest in it; otherwise, why would they choose to hire me for events?