12 - figuring out buyer behavior 1

Segment: parents who throw parties for their kids

1.) The first person I interviewed was interested in the idea. She said it sounded like a much "cooler" alternative to the magician who appeared at her daughter's most recent birthday. This mother appreciated the educational aspect of the animal presentations since her child's school does not take many field trips anymore and our idea seemed like a fun supplement.

2.) The second person was a father of two kids, ages 6 and 8. Both of his children are very much into Pokemon, and he thought it would be most engaging for them if our animal presentations could connect to that theme somehow, since "Pokemon are like animals". I told him his idea was very interesting and definitely possible. He was concerned about how much it would cost to book an Animal Discovery appearance, as he and his wife try to stick with inexpensive activities for their kids. Because of this, he said his family would be unlikely to hire our service, but thought our business idea was worthwhile for people who can afford it.

3.) The third person was a mother who home schools her son. She expressed concern over the safety of having certain types of animals interacting with children, but admitted that her son would probably love it. This person does not throw large parties, but does enroll her son in summer camps and educational programs offered by her local library and said our presentations would be a nice thing to include in a science-themed program. She mostly covers english and social studies topics when homeschooling her kid, so she has to hire tutors for math and science. Her need awareness for supplemental biology education was high.

In summary, not everyone I approached was likely to utilize our service directly. They all said it was a good idea and that they would like to see something like it included in things like summer programs or school events so their children could experience it without them having to foot the bill, though the first parent I spoke to seemed willing to seriously consider it. I do not yet know what I would charge for a presentation appearance, so it is hard to say how serious an issue this would be for most private clients. It does suggest that I should focus more on marketing this service to schools and summer camp programs.